Royal Mile
A new Brand Identity for a small batch coffee roaster located next to Philadelphia. An adaptable and expandable label system for seasonal, specialty, and staple coffees.
Categories
Brand Identity
Graphic Design
Package Design
Due to high variety of single origin coffee roasts available, a wide color palette was developed to quickly version the label. Blends and specialty roasts like Decaf received distinct visuals to stand out.
To celebrate holidays a premium series of single roast origin coffees were released with a larger label that features a custom paisley pattern.
Previous Brand
Prior to the rebrand, Royal Mile used the same front and back label for all coffees, and stamped or wrote on the bean variety and details. A new design approach was needed to match the growing variety of coffees offered, maximize store shelf space, and save time in bagging the coffee.
Collection of stamps used on front labels.
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